It’s essential for businesses to establish a presence with the large search engines like Google Place, Yelp, SuperPages, Bing Local, and CityGrid. But a local online marketing strategy that truly maximizes opportunities for greater visibility will utilize smaller search engines, too.
Facebook Places is a mobile application that’s currently below the radar but holds promise to become mainstream. This app offers a way to connect with friends in the real world. A Place page includes a map of where the Place is located. The page lists friends who are currently checked in at the Place, if any, and a Friend Activity stream of other friends who have visited the Place in the past. More about the Place can be included on the page. Place pages differ from Facebook and Community Pages in that they aren’t added to your profile when you check in. Instead, you have to choose to “Like” Place pages.
On Twitter Places, when you send a tweet, you can add your location by clicking the “from” link below the tweet box. A list of nearby businesses and points of interest will come up. Twitter’s main data supplier of business listings is Localeze. Online marketing for hair salons should definitely include a listing with Localeze.
Foursquare and Gowalla are excellent places to list your hair salon with because they mix friends, fun, and travel. You can also get some SEO benefits from their sites.
These are just a few of the smaller search engines that can generate business.
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